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The Fractional

DESIGN
CO-FOUNDER
We empower founders from idea to exit, driving product confidence, customer retention, and scalable growth through expert design thinking.



With 35 years of experience, we craft products that customers love and investors trust.

0 to
Exit

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Lean & Flexible

SIMPLE CONTRACT PROCESS • no surprises
remote first • Timezone friendly

Top Caliber

proven experience across industries
product strategy, research & design

High Touch

1-1 Guided Experience
collaborative tools and workshops

Whether bootstrapping or raising capital, our packages are thoughtfully designed for your entire venture journey.

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Our fixed-priced packages are designed with bootstrapping in mind, offering startup-conscious rates, making our premium services more widely accessible.

Each package is crafted to directly empower your vision, providing the essential tools and strategies you need to accelerate your product’s launch and getting closer to generating revenue.


MARKET VIABILITY Intensive
For VERY Early-Stage / PRE-SEED
$4,500
One-Time
Investment
5 Sessions
Designed to understand your venture's potential and answer the critical question: "Is this idea viable?" before further investment is made. You will be guided by a design expert, walking you through a series of strategic workshops and take-home assignments – all at your own pace.
RAPID VALIDATION Sprint
For VERY Early-Stage / PRE-SEED
Validate your startup's potential through a focused, one-week design intensive that rigorously validates your product concept. Working intimately with a master facilitator, you'll rapidly test solutions, learn from customers, and dramatically reduce venture risk – transforming uncertainty into confidence.
LAUNCH TO MARKET MVP
For Early-Stage / SEED
Starting at
$24K
6+ Weeks
This package goes beyond the intensive and sprint packages. We’ll help you prepare for the build phase by refining your product’s key features, designing the end-to-end Minimal Viable Product (MVP), and ensuring support throughout development production to ensure product success when it hits the market.
READY TO SCALE & GROW?
For SEED+
OUR TRUSTED PARTNERWe’ve prioritized partnerships that specifically accelerate our founder’s growth – from access to warm capital, go-to-market strategy and ample engineering experts.

We don’t just make things pretty.

Design is much bigger than pixels and screens. It’s about designing the right things for the right audience.

Our
Impact-Driven Approach

Start your venture on the right foot by thoroughly understanding your customers and the services you offer. This approach will help you avoid months of wasted time and incurred costs.

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Validate

We validate your product idea and concepts using data insights to ensure they deliver genuine customer value. This approach confirms that your vision aligns with your target customers, providing you with confidence for a successful market launch.

Define

We define your product’s key workflows, visual direction and prioritize features that have the greatest impact on both your business and customers. This approach ensures your product delivers significant customer value right from the start.

Strategize

We uncover your customers' highest-priority needs to identify precise, impactful User Experience (UX). This approach results in a clear, strategic roadmap tailored specifically to your market niche.

Design

We’ll help you prepare for the build phase by refining your product’s key features, designing the end-to-end Minimal Viable Product (MVP), and ensuring everything is fully ready for development production.